We've relocated our office to Sequim, but we're not gone! We welcome you to register with us to access our updated contact information. Also, as a registered user, you'll be able to learn more about our newly-implemented LogMeIn Rescue service, which enables us to solve many computer problems within minutes of your call! Register today!
The Abundance Paradox
Written by Tim
Tuesday, 18 July 2006 12:33
The deal seems to be rather simple — you pay a monthly fee, receive a certain number of DVDs, and as soon as you watch them, and send them back, there's more coming. This simple model made Netflix into a $1.4 billion dollar company, but now, Wall Street Journal reports, some Netflix users are experiencing the abundance paradox — the movies arrive, collect dust on the customer's desks, and then are sent back for the new set of movies to face the same fortune. From the article: "'It's a paradox of abundance,' said Siva Vaidhyanathan, a professor of culture and communication at New York University. If people aren't pressured to see a movie in a specific time frame, he said, viewers tend to put it lower on their priority list. 'When you have every choice in front of you, you have less urgency about any particular choice.
